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5 Actions to Understand Your Audience

By Scott Perry | June 1, 2022

You can do a variety of things to have a better grasp of your audience.  Here are five actions you can take: Research in Advance Research your audience’s demographics before the meeting or event.  Don’t just focus on the basics; dive deeper to learn about their interests, education, background, and preferences for intercultural business communication, …

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How and When to Use Presupposition in Public Speaking

By Scott Perry | May 27, 2022

Presupposition is one of the most powerful, yet underutilised tools you can use to make your speaking and writing even better.  Some people use it without realising what or how it can work for us, but when you use it intentionally you will have a greater ability to say things that your audience may find …

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The Importance of Understanding Your Audience

By Scott Perry | April 26, 2022

Understanding isn’t a destination – it’s a journey. Regardless of how large or little the audience is, there are various things you must do if you want to ensure that your presentation is successful.  Understanding every aspect of your audience is one of the most critical aspects. To connect with your audience, you must first …

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Speaking and Pitching – What you Say Never Really Makes a Huge Impact, but What Will?

By Scott Perry | March 24, 2022

Whenever you are asked to deliver a presentation, whether it be to promote something or to teach something there is often a lot of thought, planning and effort that goes into what you say.  Trying to get the perfect words so you have an impact on your audience can be daunting, but it does not …

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How to Deliver your Elevator Pitch

By Scott Perry | February 20, 2022

1.First, set the timer One of the most crucial components of your pitch is time – short and sweet, present your pitch to friends, family, and coworkers ahead of time and ask them to time it for you as you practice. When planning your pitch think about pacing it at 120 words per minute, which …

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How to Write an Elevator Pitch

By Scott Perry | January 19, 2022

It can be awkward to deliver your elevator pitch and the best way to make it smoother could be learning how to twist it into an audience focused, persuasive conversation. If you have ever heard someone, give an ‘Elevator Speech’ off the cuff at an event, you might have wanted to press the emergency stop …

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Top 9 Tips to Become a Top Pitcher

By Scott Perry | December 18, 2021

Sociologist James Hughes said, “The art of communication is the language of leadership.”  This is especially important for individuals pitching ideas whose success often depends more on how they present their ideas rather than only what they say.  Every pitch that you make is essentially an audition for opportunities.  Is your pitch delivered in a …

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