Scott Perry

Think of AI as an Apprentice That Can Become a Qualified Pair of Hands

AI is getting talked about everywhere, and for a lot of small business owners, tradies, and service operators, it can feel like one more thing to figure out on top of everything else already going on. But if you strip it back, it’s not that complicated. The easiest way to think about AI is this. […]

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Growth Hacking for Non-Tech People with 3 Low-Cost Experiments to Test Your Business Idea in 7 Days

The most dangerous phrase in Australian entrepreneurship is: ‘I have a great idea.’ According to the Australian Bureau of Statistics (ABS), in the 2024–25 financial year, over 370,500 Australian businesses closed, representing a churn rate of 30%. For micro-businesses and solo operators (non-employing), the three-year survival rate is just 43.3%. Why so many exits? Often,

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Unconventional Thinking for Businesses That Actually Want to Grow

If you run a business, whether you’re on the tools, running a workshop, creating something clever, or building a brand – you already know this… The old rules don’t work anymore. Not for hiring. Not for innovation. Not for getting paid properly. Not for keeping your head above water. Yet most businesses still cling to

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High-Impact Pitching – Using a Strategic Framework to Avoid Common Presentation Mistakes

In the high-stakes world of business, a well-crafted pitch isn’t just an advantage; it’s often the make-or-break moment for securing funding, winning a client, or gaining internal buy-in. Yet, for every resounding success story, countless pitches fall flat, leaving promising ideas in the dust. The sobering truth is that most business pitches fail not due

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How AI and 3D Printing Are Transforming Construction, Design, and Invention

Across Australia and increasingly across the globe, the convergence of Artificial Intelligence (AI), robotics, and materials science is reshaping the way we design, engineer, and construct our built environment. What began as experimental automation has matured into a full-scale digital construction ecosystem, where 3D-printed homes, AI-driven product design, and smart manufacturing are accelerating sustainable, cost-efficient

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From Bots to Digital Humans How AI Agents Like Soul Machines Are Transforming Business

AI has reached a tipping point. It’s no longer just about answering emails faster or generating text on command. The next leap is AI agents who are autonomous digital colleagues that can interact naturally, learn on the job, and carry your brand’s personality into every interaction. At the forefront of this shift is Soul Machines,

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The 48-Hour Pitch Sprint With A Checklist for Last-Minute Presentations

If you’ve ever found yourself with short notice before a big pitch or presentation, you’ll know the mix of adrenaline and anxiety that kicks in. Whether it’s an investor meeting, a keynote, or a local business pitch night, the pressure is real. With the right approach, you can turn those 48 hours into a focused,

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