Scott Perry

Your Voice, Their Choice: Mastering Public Speaking and Content Creation for the 2025 Election

Pitching, Public speaking / By

With the Australian federal election officially underway, new candidates are presented with a prime opportunity to engage meaningfully with their electorates. Effective communication is paramount, and understanding the diverse preferences of voters is crucial. This article delves into strategies for connecting with various demographic groups and highlights how expertise in public speaking and content creation […]

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Branding & Marketing: Building a Strong Identity and Driving Business Growth

Business, Entrepreneurship, Innovation / By

Branding and marketing are essential elements in building a successful business. Without a clear brand identity and a well-thought-out marketing strategy, businesses struggle to attract and retain customers. In Scott Perry’s Branding & Marketing workshop, participants explored how to create a strong brand, develop an effective marketing strategy, and use digital tools to grow their

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Going Digital: Building an Effective Online Presence for Your Business

Business, Entrepreneurship, Innovation / By

In today’s digital world, businesses that embrace online tools and technology have a significant competitive advantage. Whether you’re a small startup or an established business, having a strong digital presence is essential for attracting customers, increasing revenue, and streamlining operations. Scott Perry’s Going Digital workshop explored how businesses can leverage digital tools to improve efficiency,

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Start-Up Essentials: Laying the Foundations for Your Business Success

Business, Entrepreneurship, Innovation / By

Starting a business is an exciting venture, but it requires careful planning and preparation. In Scott Perry’s Start-Up Essentials workshop, participants explored the key steps to setting up a business in Australia, including business structures, record-keeping, tax obligations, and financial planning. In this blog, we’ll cover the fundamental aspects of launching a business, with practical

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Turning Ideas into Reality: Business Idea Generation and Validation

Business, Entrepreneurship, Innovation / By

Starting a business begins with a strong idea—but how do you ensure your idea is viable and has the potential to succeed? In Scott Perry’s workshop on Business Idea Generation and Validation, participants explored how to identify opportunities, refine their ideas, and validate their business concepts before launching. This blog will walk through the key

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Exploring Self-Employment: Is It the Right Path for You?

Business, Entrepreneurship, Innovation / By

Starting your own business is an exciting journey filled with opportunities and challenges. For many, self-employment offers freedom, flexibility, and the ability to shape your own destiny. However, transitioning from traditional employment to running a small business requires careful consideration. In this blog, we’ll explore the key takeaways from Scott Perry’s workshop on getting started

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Preparing your Presentation – When Push Comes to Shove: the top 3 Client Objections You Should Embrace for Better Results

Pitching, Public speaking, Speaking / By

I recently worked with someone close to me, someone who wasn’t shy about pushing back on almost every suggestion I offered. It was an experience that showed me just how strong those instinctive reactions to resist can be—even when the advice is sound. But here’s the kicker: despite the back-and-forth, they eventually followed my recommendations

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Being Put on the Spot at Networking Events – Introducing Yourself and Your Business

Pitching, Public speaking / By

Networking events can often feel like a whirlwind, filled with new faces, potential clients, and countless business opportunities. You never know when someone might ask you to introduce yourself and your business. Having a concise and compelling pitch at the ready can mean the difference between making a lasting impression and fading into the background.

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The Importance of Practising Your Pitch Out Loud: Making the Most of Your Timeslot

Pitching, Public speaking, Speaking / By

Delivering a pitch or presentation within an assigned timeslot can be a daunting task, whether you’re an entrepreneur pitching to investors, a student presenting a project, or a professional showcasing a business proposal. The key to success lies not only in the content of your presentation but also in the delivery. One of the most

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Systematising Your Intellectual Property: An Expert’s and Speaker’s Guide

Pitching, Public speaking, Speaking / By

This blog uses an example to help you apply the approach, which could be called – ‘Unlocking Success: The P.E.A.C.E. Formula for Solving Skills Gaps and Labour Shortages’ Do you believe that the key to growth and innovation lies in having a skilled and adaptable workforce? If the answer is yes, then addressing the pervasive

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