Innovation

Branding and marketing are essential elements in building a successful business. Without a clear brand identity and a well-thought-out marketing strategy, businesses struggle to attract and retain customers. In Scott Perry’s Branding & Marketing workshop, participants explored how to create a strong brand, develop an effective marketing strategy, and use digital tools to grow their […]

In today’s digital world, businesses that embrace online tools and technology have a significant competitive advantage. Whether you’re a small startup or an established business, having a strong digital presence is essential for attracting customers, increasing revenue, and streamlining operations. Scott Perry’s Going Digital workshop explored how businesses can leverage digital tools to improve efficiency,

Starting a business is an exciting venture, but it requires careful planning and preparation. In Scott Perry’s Start-Up Essentials workshop, participants explored the key steps to setting up a business in Australia, including business structures, record-keeping, tax obligations, and financial planning. In this blog, we’ll cover the fundamental aspects of launching a business, with practical

Starting a business begins with a strong idea—but how do you ensure your idea is viable and has the potential to succeed? In Scott Perry’s workshop on Business Idea Generation and Validation, participants explored how to identify opportunities, refine their ideas, and validate their business concepts before launching. This blog will walk through the key

Starting your own business is an exciting journey filled with opportunities and challenges. For many, self-employment offers freedom, flexibility, and the ability to shape your own destiny. However, transitioning from traditional employment to running a small business requires careful consideration. In this blog, we’ll explore the key takeaways from Scott Perry’s workshop on getting started