Scott Perry

5 Actions to Understand Your Audience

You can do a variety of things to have a better grasp of your audience.  Here are five actions you can take: Research in Advance Research your audience’s demographics before the meeting or event.  Don’t just focus on the basics; dive deeper to learn about their interests, education, background, and preferences for intercultural business communication, […]

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Speaking and Pitching – What you Say Never Really Makes a Huge Impact, but What Will?

Whenever you are asked to deliver a presentation, whether it be to promote something or to teach something there is often a lot of thought, planning and effort that goes into what you say.  Trying to get the perfect words so you have an impact on your audience can be daunting, but it does not

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